Yesterday I attended a presentation by Kendal Henry, the public art curator behind the transitory art exhibition entitled “Dirt City, Dream City” being created for The Quarters this summer. Based out of New York, but involved in projects all over the world, Henry has been working to facilitate public art projects for 22 years. His presentation was rich with some of the most successful public art projects he’s encountered - many were well known and have been featured on the website Colossal.com, while others were unfamiliar to me, but no less inspiring.
For those of you who don’t know, “The Quarters” is the new name that’s being given to the Boyle street area in downtown Edmonton. In particular, it runs from 97 street to 92 street and between 103A ave to the top of the river valley. By rebranding the area and injecting millions of dollars into the project, the city hopes to revitalize the neighbourhood by opening up walking paths and parks, increasing commercial spaces, high and medium density housing and access to amenities like a community garden. The whole revitalization is scheduled to be completed in 15 -20 years. According to the scant information available, the general consensus is that the city has been doing their due diligence by consulting with members from the Boyle street community about their own vision and aspiration for the neighbourhood as the planning progresses.
Henry’s approach is to work collaboratively with the communities initiatives he facilitates. In addition, he defines public art as something that is site specific, rather than a work that exists or is simply placed in a space without thinking about the relationship between the work and the site. Henry also sees public art as a conversation. When he enters into dialogue with a community, he often asks the question “what do you want the art to do?” First he tries to get participants in his projects to think about how art can bring a community itself together, and then envision how the work can connect with people beyond that community so that ultimately each are able to experience spaces in new ways.
In Henry’s experience, the projects or initiatives that have been the most successful are those that instill pride in the community and that transform the perception of how a space is encountered. He claims that about 80% of public art is mediocre (admitting that he too has participated in mediocre public art projects) because they lack leadership, consultation, and collaboration with the community.
There are 15 artists involved in the temporary public art projects being created for The Quarters this summer. Selected from a pool of artists who applied through an open and public call for submissions that circulated in January, this project is being funded and spear-headed by the Edmonton Arts Council. According to Kristy Trinier, the Public Art Director for the Edmonton Arts Council, most of the artists are local (a couple are said to be from outside the city) and some of the artists have lived in the area. The majority of these artist/participants were present at the talk and at one point were invited to stand up. I couldn’t help but notice that they all appeared to be caucasian.
Now it may just have been my vantage point, and appearances can be deceiving, but in a neighbourhood as ethnically diverse as Boyle street I was somewhat surprised to see this. If the goal is to engage in making public art that reflects the people who live and belong to a particular community, it seems somewhat problematic that there were no people of Asian, Aboriginal, or African origin (considering 18% of residents there are of “East, South and Southeast Asian” descent, 8% are of Aboriginal descent, and 6% are of African descent). I’d be very happy to be wrong about this and to hear that there is some cultural diversity in the project (aside from Henry himself who stated that he is from the West Indies).
Trinier promises that “soon” profile pictures and bios for all the artists will be made public on the Edmonton Arts Council page, and I look forward to reading more about each participant and what their transitory art project will be. I also look forward to hearing more about the conversations that the “Dirt City, Dream City” project hopes to initiate - its very difficult to find much information about The Quarters generally and even more so about this particular initiative anywhere online. I think it has a lot of potential, but based on the Q & A period after the talk yesterday, I’m not the only one who is curious to know more. This Saturday afternoon there will be a preview of the projects in their current state on at the Artery and a chance to continue the conversation.
Last night I had a dream about the project and about the future of the arts in Edmonton. I envisioned a place where communities connected, where art was embraced and encouraged and existed in harmony with commercial enterprises. I awoke refreshed, optimistic and rejuvenated about the progress being made.
Art is Work.
It’s a dirty little secret that we’ve been trying to cover up for hundreds of years now, but maybe it’s not to our benefit to keep in this one closet any longer.
The question of immaterial labour has haunted the identity of the artist ever since Velázquez campaigned to elevate art above craft. The production of illusory or conceptual work seems at odds with any embodied toil in the processes of its creation. There are rarely invoices, timesheets or job tickets for artists to quantify or account for their work. Rather, they are assumed to create, but not to labour.
The gains of this deception are of questionable worth. Freed from an association with labour, artists presumably enjoy greater social standing and mystique. And yet, what once was an asset in aristocratic society has become an impairment in today’s capitalist economy. Distanced from toil and material work, artists stand uncomfortably in contrast to the premium on productivity levied at other vocations.
This seems to be a point made again and again by Kelly Mark, an artist that continually positions herself as an art worker rather than what we might imagine an artist to be.

In & Out (1997 ongoing until 2032) consists of the continuing accumulation and display of punch cards documenting all the hours spent by the artist in her studio. It is owned by a private collector, who pays a yearly stipend for the continuation of Mark’s work (and, in a way, Mark’s own studio practice), thereby becoming her “shitty boss”. The multitude of cards, which measure and visualize the time spent in labour, forefront the activity of art making as a form of toil, sustained and extracted hour by hour.

Likewise, Working Hardly Working (2009) teases out this play of expectations, pitting the difficulty of maintaining a practice of work against the presumed sloth of artists such as Bruce Nauman, whose pieces present more mystique than product and are far distanced from manual craft undertaken by the artist’s own hand.
It is interesting to consider what could be at stake in conceiving of art as labour, whether material or otherwise. Different forms of valuing are won and lost in this paradigm shift. Instead of status, the artist gains legitimacy; instead of heroization, the artist is awarded wages (Mark, for instance, has successfully renegotiated artist fees to work for the minimum wage rather than the CARFAC standard, and come out ahead). Arguably, in turn, this new understanding of art work stands to dignify the profession, albeit on the terms of productive economy rather than through the value of art in and of itself.
And yet, this does not precisely address the nature of the kind of work artists engage in. While Mark’s studio time is on the clock, this measure of her labour does not explain the character of her time spent at work. Rather than the alienated toil of a factory worker, the labour of an artist is more strongly immaterial and relational than industrial work. Despite hinging around a material object, the purpose of much of art today lies in its emotional and conceptual affects.

This opens up an entirely different understanding of work and of toil, one that might be aligned with Michael Hardt’s idea of immaterial labour. Reworking Marxism for the 21st century, Hardt sketches out a working class based out of offices and institutions rather than factories, engaged in the exchange of services and information instead of material commodities. This post-industrial work not only contains the potential to be very exploitative (imagine the emotional wear on the call centre worker or health care provider), it also has become an increasingly invasive organizational system as the work day creeps outwards from 9-5 into a cascading string of second jobs, weekend projects and evening events.
Art making, understood in this context, can also appear quite exploitative. The lack of boundaries between work and life, the incredibly low rate of pay per hours worked and the unequal relation between the artist and the public are all challenges that can weigh particularly heavily on art makers. It can be a thankless, oppressive job when things are going poorly.
This is not to say, however, that artists and other immaterial workers are purely exploited. Hardt makes the case that those who we might see as victims are also powerful agents in many respects, endowed with unique capabilities that emerge out of their skills as post-industrial labourers. Much of this kind of work, be it the creation of affects or the organization of systems, essentially outfits these workers with the tools to create new social relations and political arrangements. Between artists, teachers, nurses and clerks lies the ability to form new societies, if creatively and collectively applied. In this space of possibilities, perhaps there is even the potential to form more truly democratic relations.
We might therefore say that art is work- work with the dual potential to empower or oppress its maker. Still, that definition excludes the attraction towards art making that many experience which seems to extend beyond a rational calculation of capital.
To fully account for the pleasure of art making, one can turn to Peter Kropotkin’s notion of the need for luxury.
Kropotkin, “The Prince of Anarchism”, makes an important intervention into the usual Marxist rhetoric on labour. His anarchistic vision for work does not glorify toil, but instead seeks to completely minimize drudgery through the intelligent application of engineering technologies and a radical rethinking of consumer waste. Living on little means sacrificing less in labour, freeing time for individually driven pursuits and desires. Moreover, rather than abolishing luxury goods as bourgeois vices, Kropotkin claims that they still constitute vital human desires for ornament, beauty and leisure. For Kropotkin, this may have included his beard, which we must confess is quite luxurious and pleasing.

Art seems easy enough to situate in this context. As a common luxury good, or as affective leisure, artworks are not to be reduced to ideological tools or status objects. What’s more, the drive to make art is theorized on the level of the individual, presenting art as a vocation more than another job. Art making, like all immaterial labour in Kropotkin’s social arrangements, is a calling and an individual passion. The manual drudgery and affective demands that comes with the job are costs paid gladly for the pleasure that comes from the creation and community of art work- and perhaps the power of agency that comes in turn with its immaterial labour.
Seeing art as work, then, is to conceive of an artistic practice with conscious consideration to the nature and cost of its labour. Forefronting art as work may form the first step towards improving the conditions of this labour and exploring the potential that it offers as a common luxury and political resource.
However, as is the seeming nature of all labour today, my work here is hardly done. I’d like to open up the conversation about work and art to Latitude’s online and tangible communities. How are art and work divided in your experiences, and what may be at stake in recognizing art as labour? Please feel free to leave your comments below, or, alternatively, come by the gallery next Wednesday night for October 5th’s Theory for Dinner. We’ll be looking at a short chapter by Kropotkin and a talk by Hardt, which I promise will be more leisure than toil.

Robert Gilbert from Access Copyright, the Canadian Copyright Licensing Agency, got in touch to let us know about their visual artists recruitment campaign. If you are an art maker of any kind, make sure you protect your work! Register for the Access Copyright program, and receive royalties anytime your images are used under license from Access Copyright. You can also apply for an annual Payback payment.
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